The partnership will develop an integrated urban project within Mada City in New Cairo, covering 553 feddans with investments exceeding $3.1 billion.
Redcon Properties says unified developers entity would strengthen Egypt’s real estate market.
A Capital Holding says Egypt can become a global hub for branded real estate and tourism investment.
Housing Minister Randa El Minshawy says Egypt’s property sector is driving growth and attracting investment.
Spending by banks and fintech firms on OOH advertising rose 67% in 2025, as institutions pivoted from traditional corporate branding toward campaigns centered on accessibility, installment plans, and flexible financing solutions.
